We take a lot of pride in how we conduct business, and we feel that there’s quite a few things that we do as part of our business that are above and beyond our competition. We’re not trying to say that we are the best parts supplier in the world, but there are steps that we take that most others don’t even think about. For example, how often do you see personal write ups on a product page that describes how to install, operate, and gain the best results from a certain product on a website? Most of the time, the descriptions you see on websites are simple “cut and pastes” from the manufacturer’s website, taking out any of the personal touch that the reseller should have with that product. How often is it that you call into a performance shop and get to speak to someone that actually drives the same truck as you do, and has installed the same products onto their vehicle that you are inquiring about? Our parking lot is full of vehicles that are heavily equipped with the very products that we sell. We don’t just talk about these products, we use them daily.